Juices

HARD MTN DEW adds Code Red to portfolio
Fan-favorite HARD MTN DEW Code Red is joining the HARD MTN DEW lineup. To commemorate this much-anticipated release, HARD MTN DEW is adding fuel to the frenzy with a “Code Red” of its own: a PSA to save the world’s redheads.
PLEZi Nutrition, Stephen Curry team up to launch PLEZi Hydration Drink
Created with four-time NBA Champion Stephen Curry, PLEZi Hydration is the latest collaboration from PLEZi Nutrition’s partnership with Stephen and Ayesha Curry, who are both co-founders and brand ambassadors of the PLEZi Hydration product.
Jim Beam launches Jim Beam Pineapple
Jim Beam, Clermont, Ky., unveiled its latest flavor innovation, Jim Beam Pineapple, adding to its award-winning portfolio.
7-Eleven, AriZona Beverages debut Southland Reserve Cold Brew Tea lineup
7-Eleven Inc., Irving, Texas, unveiled Southland Reserve, an exclusive new private label drink designed to honor the brand’s rich heritage, it says. Crafted to deliver bold flavors with a smooth, refreshing taste, 7-Eleven has teamed up with AriZona Beverages, Woodbury, N.Y., to introduce the new line of cold brew teas.
Data from DRINKS shows younger consumers prefer to buy alcohol online
Overall, younger consumers are three times more likely than older generations to try new alcohol brands based on online recommendations and digital ads, the company shares.

Death Wish Coffee canned lattes
Death Wish Coffee Co. unveiled the latest addition to its robust coffee portfolio: Premium Lattes.
Advancements in plastic packaging supports rise of functional beverages
In an evolving landscape, plastic packaging has embraced innovation to support sustainability and packaging design needs.
BeatBox, Van Holten’s drop Pickle Margarita
BeatBox Beverages, Austin, Texas, and Van Holten’s, Waterloo, Wis., have teamed up to launch an unexpected limited-time flavor: Big Papa Pickle Margarita.
Building a Beverage System: Meeting Consumer Demand for Precision Wellness
Unlock the secret to beverage success! Blend bold flavors, clean labels, and functional ingredients to create innovative, health-driven drinks that meet today’s evolving consumer needs.
Cupcake Vineyards Mimosas and Alcohol-Removed Sauvignon Blanc
Cupcake Vineyards introduced Cupcake Vineyards Mimosas, a new ready-to-drink sparkling wine cocktail featuring real fruit juice, along with new Cupcake Vineyards Alcohol-Removed Sauvignon Blanc.